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	<title>Ronnie Simpson&#039;s Blog</title>
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		<title>Press Release attracts 100,000+ hits in 1 day</title>
		<link>http://www.simpsonftpr.ie/blog/?p=178</link>
		<comments>http://www.simpsonftpr.ie/blog/?p=178#comments</comments>
		<pubDate>Tue, 14 Feb 2012 16:23:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cloud computing PR]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Irish tech firms]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.simpsonftpr.ie/blog/?p=178</guid>
		<description><![CDATA[I’ve said before that online PR is arguably the most effective element in digital marketing. We had more evidence of this recently. A press release developed by us and free web analytics company, StatCounter directly resulted in a remarkable 100,000+ hits to the website in 24 hours. Working closely with StatCounter, we wrote the story [...]]]></description>
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		<title>Tech Jobs Challenge as New Year Opens with Upbeat News for Irish Technology Firms</title>
		<link>http://www.simpsonftpr.ie/blog/?p=169</link>
		<comments>http://www.simpsonftpr.ie/blog/?p=169#comments</comments>
		<pubDate>Tue, 10 Jan 2012 12:04:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[IDA]]></category>
		<category><![CDATA[Karlin Lillington]]></category>
		<category><![CDATA[New PR]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[Tech jobs]]></category>
		<category><![CDATA[Tech PR]]></category>

		<guid isPermaLink="false">http://www.simpsonftpr.ie/blog/?p=169</guid>
		<description><![CDATA[- Irish and multinational tech firms look to up profile to combat skills scarcity
 
Our first email newsletter of the New Year (“New PR Insights”) includes advice for Irish tech firms looking to break into the US or other global markets.  This is timely in view of new encouraging economic data reported in the New York [...]]]></description>
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		<title>Has Social Media for Business Peaked?</title>
		<link>http://www.simpsonftpr.ie/blog/?p=157</link>
		<comments>http://www.simpsonftpr.ie/blog/?p=157#comments</comments>
		<pubDate>Fri, 11 Nov 2011 09:53:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media for business]]></category>

		<guid isPermaLink="false">http://www.simpsonftpr.ie/blog/?p=157</guid>
		<description><![CDATA[More than any other event the Arab Spring has demonstrated the awesome power of Social Media. However, new research out of the US suggests that the phenomenon may have peaked from a business perspective. Some consolation perhaps for those B2B firms that never got to grips anyway with Social Media.
 
The study by the Center for [...]]]></description>
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		<title>Tribute to Steve Jobs</title>
		<link>http://www.simpsonftpr.ie/blog/?p=153</link>
		<comments>http://www.simpsonftpr.ie/blog/?p=153#comments</comments>
		<pubDate>Thu, 06 Oct 2011 09:19:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.simpsonftpr.ie/blog/?p=153</guid>
		<description><![CDATA[Steve Jobs, who died yesterday, might have appreciated golfer Ben Hogan’s famous quote that, “As you walk down the fairway of life you must smell the roses, for you only get to play one round.” 
 
My own favourite expression is that, “Everything is relative.” We all go through mini crises in work and life but most [...]]]></description>
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		<title>New PR Insights</title>
		<link>http://www.simpsonftpr.ie/blog/?p=148</link>
		<comments>http://www.simpsonftpr.ie/blog/?p=148#comments</comments>
		<pubDate>Thu, 29 Sep 2011 13:24:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[New PR]]></category>

		<guid isPermaLink="false">http://www.simpsonftpr.ie/blog/?p=148</guid>
		<description><![CDATA[How did one Irish cloud computing company get onto page one of Google UK in four weeks? Is death of print media exaggerated? These are some of the issues we cover in our new email newsletter “New PR Insights” published yesterday. (http://bit.ly/pknUlV). To subscribe to future issues go to: http://bit.ly/ohQ8EC
]]></description>
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		<title>Thank you Steve Jobs &#8211; You made technology fun (and understandable)</title>
		<link>http://www.simpsonftpr.ie/blog/?p=143</link>
		<comments>http://www.simpsonftpr.ie/blog/?p=143#comments</comments>
		<pubDate>Fri, 26 Aug 2011 14:45:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.simpsonftpr.ie/blog/?p=143</guid>
		<description><![CDATA[Working as a PR guy in technology can be a frustrating business. The reason being that all one’s principles about clear and simple communications are threatened by the first encounter with most technology products (and people). A bit like talking to your broker about pensions. Remember, I am a child of that impenetrable PC operating [...]]]></description>
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		<title>News of The World Sacrificed for Bigger Prize?</title>
		<link>http://www.simpsonftpr.ie/blog/?p=134</link>
		<comments>http://www.simpsonftpr.ie/blog/?p=134#comments</comments>
		<pubDate>Fri, 08 Jul 2011 10:47:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[News of the World]]></category>
		<category><![CDATA[Online PR]]></category>

		<guid isPermaLink="false">http://www.simpsonftpr.ie/blog/?p=134</guid>
		<description><![CDATA[- Content rules in new media world
 Notwithstanding The Daily Telegraph’s brilliant headline, “Goodbye, cruel World” it is sad to see any newspaper die, let alone one which was founded in 1843. One’s heart goes out to News of the World staff in Dublin and London, none of whom I assume, would condone the appalling hacking [...]]]></description>
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		<title>Fast track UK PR for Irish tech firms and B2B Exporters</title>
		<link>http://www.simpsonftpr.ie/blog/?p=127</link>
		<comments>http://www.simpsonftpr.ie/blog/?p=127#comments</comments>
		<pubDate>Fri, 24 Jun 2011 11:02:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Export marketing]]></category>
		<category><![CDATA[export PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tech PR]]></category>
		<category><![CDATA[UK PR]]></category>

		<guid isPermaLink="false">http://www.simpsonftpr.ie/blog/?p=127</guid>
		<description><![CDATA[- How Salmon Software’s cloud solution got on to Page 1 of Google

So, you are an Irish technology company or Business-to-Business (B2B) exporter looking to grow market share or launch in to the UK market. You know enough about the new rules of marketing and PR to recognise that over 90% of B2B buyers search [...]]]></description>
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		<title>Crisis Management Lessons from Sony’s PR Fukushima</title>
		<link>http://www.simpsonftpr.ie/blog/?p=118</link>
		<comments>http://www.simpsonftpr.ie/blog/?p=118#comments</comments>
		<pubDate>Tue, 10 May 2011 10:05:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Crisis management]]></category>
		<category><![CDATA[crisis management PR]]></category>
		<category><![CDATA[principles of crisis management]]></category>
		<category><![CDATA[Sony PR]]></category>
		<category><![CDATA[Sony PR disaster]]></category>

		<guid isPermaLink="false">http://www.simpsonftpr.ie/blog/?p=118</guid>
		<description><![CDATA[- Five principles of successful crisis management
Many thanks to the Sunday Business Post and Media &#38; Marketing Editor, Catherine O’Mahony for kind permission to reblog this article which first appeared in the print edition of the SBP on 8th May 2011.
 
Crisis management can enhance reputation
Good crisis management is not rocket science. There are a number [...]]]></description>
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		<title>Are tech firms falling behind in Social Media?</title>
		<link>http://www.simpsonftpr.ie/blog/?p=111</link>
		<comments>http://www.simpsonftpr.ie/blog/?p=111#comments</comments>
		<pubDate>Wed, 27 Apr 2011 12:03:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.simpsonftpr.ie/blog/?p=111</guid>
		<description><![CDATA[One would expect that technology firms would be the most comfortable with adoption of Social Media techniques to boost awareness, customer relationships and  Search Engine Optimisation (SEO). Findings from an international survey of senior technology executives which we conducted with our international partner Eurocom Worldwide might suggest otherwise.
 
About a third are involved in corporate blogging, no [...]]]></description>
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